Sony Ericsson is hitting back with an enormous bang at their mobile phone rivals with their new initiative called entertainment unlimited. There are 3 core ideas behind Entertainment Unlimited and they are:
- Integrating all high end phone options into one (Music, Imaging, Gaming and more)
- Unlimited device interactivity between phone, tv, pc hi-fi and more.
- Unlimited content sharing via the Sony Ericsson “PlayNow” offering.
This what SE had to say about their new areas of focus:
- “Entertainment Unlimited lets us reinforce our position as THE communication entertainment brand,” said Lennard Hoornik Head of Global Marketing and Vice President at Sony Ericsson in a press release.
- “Everything that we have done to date has brought us to this point – we created the music phone category in 2005 selling over 100 million Walkman phones and we are now ready to unveil the next chapter in the evolution of the company – Entertainment Unlimited – giving consumers unlimited opportunities to share their entertainment experiences,” he continued.
Also commenting on the launch of Entertainment Unlimited is none other than Sony Ericsson’s President, Hideki ‘Dick’ Komiyama:
- “Entertainment Unlimited is at the core of Sony Ericsson’s philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we’ve announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited,” he said in a press release.
Along with the news of Sony Ericsson’s new focus areas, they also launched the new Sony Ericsson W995 multimedia gem.
We’ll just have to wait and see if the new direction reaps any major rewards for Sony Ericsson in the near future.
Related posts:
Related posts brought to you by Yet Another Related Posts Plugin.
Mon, Feb 23, 2009
Misc