A friend just sent me link and I thought I just had to share it with and obviously ask if you know about any similar cases, it might even have happened to you and your business?
Here is the letter on the website Smash Labs Sucks, I cleared up a little for the PG13 followers among us. Here goes:
Dear Discovery Channel,
Since 2000 we’ve had a nice little design studio called smashLAB and we work hard on it every day. People (generally) say nice things about us, and we were starting to make a good name for ourselves.
Then along you came with your very awful television program with the same damn name. Surely you researched this before airing the program. I can only suppose that you felt we were so small that you could just poach it. Fine enough–I guess that’s life.
The problem is that your program seems to suck. So now when someone does a Google search for “smashLAB”, they find endless posts about how badly “smash lab sucks”. Great. Now we suck by association, just because you lifted our name.
We know there’s no way you’ll change your name, but maybe you could make your show suck a little less? (We’d really appreciate it.)
Now after reading what these guys have had to endure, it really made me think and unfortunately the truth of the matter is that sometimes there just a bigger fish with more money that shoots your out the water.
These guys need to make a living and they have been doing a pretty good job up until Discovery Channel started to blemish their reputation.
Now, my question to you is: What do you do in a situation like this? Do you change your name, hope for the best or maybe use it to your advantage like these guys?
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