This great little piece of guerrilla/viral marketing was done by T-Mobile. Although my research suggests that this type idea has been executed before, this is really well done and most definitely worth a look. The video was shot at 11am on Thursday the 15th of January 2009 at Liverpool Street station, London. They cast some hundred people and had them dress in normal work attire while passing through the rail station. All of a sudden a mix started over the loud speaker and these people got into formation and began performing their choreographed show.
The great thing about this video is that the other people inside the station not involved also joined in. That tells me just how hard T-Mobile hit the target on this one!
Well done guys.
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January 20th, 2009 at 3:30 pm
Thanks for posting this ad, it is amazing. its the first Flash Mob style viral which seems to have captivated true relevance for a brands marketing campaign.
April 3rd, 2009 at 6:57 pm
Great post! I’ve seen similar stuff (the frozen at Central Station), but this one really makes you want to join people and dance away.
May 10th, 2009 at 10:04 pm
thanks… great post
May 31st, 2009 at 7:20 pm
T-Mobile Guerilla Marketing at it’s best! | Antilogic – Design, SEO, Advertising, Technology great article thank you.