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Coke Skyfall Marketing : Unlock the 007 in You

Mon, Oct 22, 2012

Marketing

For the launch of the latest movie in the James Bond Franchise Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.  However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.

Very cool campaign, very well executed. Love the violin in the background.

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