In today’s life, it is getting harder and harder for suppliers and manufacturers to differentiate their products from that of their competitors. One area that has been seeing quite a bit of growth is the area of packaging and packaging design. A good example of perfect execution is the latest campaign from Whisky makers Ballantine’s.
Designed by London-based packaging agency The Core, the Ballantine’s Finest self-illuminating bottle, which can be powered by batteries or mains, is only available to the on-trade. The bottle design is modelled on a graphic equaliser, the dark blue spray coated bottle appears to react to the tonal quality of audio passing through it, by lighting up intermittently to achieve back-of-bar standout.
Global marketing director for Ballantine’s, Peter Moore, said “The ‘Listen to Your Beat’ campaign will energise our on-trade accounts by engaging consumers in a creative and eye catching manner.”
The bottle therefore catches the eye of each and every talking passerby, how cool is that!
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Wed, Dec 23, 2009
Marketing