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Ballantine’s Finest Whisky self-illuminating bottle

Wed, Dec 23, 2009

Marketing

Ballantine's

In today’s life, it is getting harder and harder for suppliers and manufacturers to differentiate their products from that of their competitors. One area that has been seeing quite a bit of growth is the area of packaging and packaging design. A good example of perfect execution is the latest campaign from Whisky makers Ballantine’s.

Designed by London-based packaging agency The Core, the Ballantine’s Finest self-illuminating bottle, which can be powered by batteries or mains, is only available to the on-trade. The bottle design is modelled on a graphic equaliser, the dark blue spray coated bottle appears to react to the tonal quality of audio passing through it, by lighting up intermittently to achieve back-of-bar standout.

Global marketing director for Ballantine’s, Peter Moore, said “The ‘Listen to Your Beat’ campaign will energise our on-trade accounts by engaging consumers in a creative and eye catching manner.”

The bottle therefore catches the eye of each and every talking passerby, how cool is that!

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