Jony Ive : The Genius Behind Apple’s Greatest Products by Leander Kahney

Wed, Jun 11, 2014


Jony Ive is probably the 2nd most famous Apple employee beyond Steve Jobs and for good reason, Ive has been credited with most Apple’s product design successes.

jony_ive“In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline.
That young designer was Jony Ive. ”

Buy your copy of the Jony Ive story to find out more on the design genius, the Apple product development process and lots more. Click here!

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.
, , , , ,

Comments are closed.