Woolworths Organic – Great Packaging Design

Mon, Feb 16, 2009


If you are South African or ever been here on a trip, you will most definitely have been treated to some of Woolworths‘ great food and ground-breaking quality products. Although arguably you may be paying a bit more than the normal supermarket prices, but with product packaging and product quality like this, I doubt that anyone will even notice the difference in price.

Woolworths packaging and branding are undoubtedly some of the best in the country, if not the world. Just look at the packaging below to see my point. If anyone has any other information on these designs, please let me know.

Woolworths Packaging

Woolworths Packaging

Woolworths Packaging

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4 Responses to “Woolworths Organic – Great Packaging Design”

  1. lamar Says:

    Dear Woolworths

    I am awed by the above pictures of your excellent packaging design. As a result of this I would like to offer you my services as a Industrial designer. I obtain excellent skills in packaging/industrial designing and thus would like to contribute to your designing team’s success

    please feel free to visit my website
    Kind regards

  2. Ampertje Says:

    These labels are reminiscent of 1950’s editorial designs comprising strong use of plain typography with quirky graphic elements and a slight wash of colour. Ironically, the design IS NOT “souf efrican”, but english. To my knowledge it was done by pearlfisher, a london-based consultancy.

  3. kyley Says:

    Actually, I am South African, and this product is in South African Woolworths food store. A little different from the English version!

    And the design, by a South African agency called Jupiter Drawing Room.

    Lets get our facts straight people!