Wolff Olins rebrands Aol’s Brand Identity

Tue, Nov 24, 2009


US Internet giant Aol recently teamed up with renowned Brand Identity specialists
Wolff Olins
to recreate their brand. Please see the logo rebranding below, although the logo stays the same throughout, the backgrounds will vary.

Aol Logo Rebranding

This is what Aol CEO Tim Armstrong had to say about the new branding:

“The new AOL brand identity is a simple, confident logotype, revealed by ever-changing images. It’s one consistent logo with countless ways to reveal. The new brand identity will be fully unveiled on December 10, when AOL common stock begins trading on the New York Stock Exchange.

“Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade.”

In conjunction with the new brand logos and branding Aol also recently launched their new brand video which really quite cool, please view it below:

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