US Preventive Medicine Advertising – Great use of Typography

Tue, Feb 17, 2009


USPM Cobra Ad

You have just got to love this, the US Preventive Medicine agency has created a range of very striking ads with the help of modern typography that highlight the words and diseases we should know more about. The USPM says – Learn your health risks now and they won’t be so scary later and that is just carried through brilliantly by the accompanied visuals in the campaign. The use of Typography in this is just great.

I have included the Cobra advert from the campaign as it is my personal favorite, the others are available here thanks to AdsoftheWorld.

Advertising Agency: Hook, Charleston, USA
Art Director: Brady Waggoner
Copywriter: Tom Jeffrey

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