I am pretty sure if you are reading this you would have come into contact with the Monopoly Board Game somewhere along the line. Monopoly is the world’s most famous board game, it is published by the Parker Brothers which is a subsidiary of Hasbro. According to Hasbro, since Charles Darrow patented the game in 1935, approximately 750 million people have played the game, making it “the most played (commercial) board game in the world.”
Now in 2009 Ralph Baiker and Ad agency JWT Frankfurt brings us this great piece of advertising showing the difference in class between the various street and the properties obtainable in the game. Love the use of color and looks like an overall well constructed advertising campaign.
Please see more from the campaign below:
Purchase Monopoly and Monopoly Junior from Kalahari.net
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