I am so glad they stopped where they stopped in these ads, but I have to say it is a very good idea! This is the latest work from Lapiz, Chicago USA for Gain Detergent which now includes Febreze. The tagline reads: “Gain Detergent with Febreze Odor Removal. Your clothes were never there.” It just love the guy in the first ad’s facial expressions, its like what, what?
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Advertising Agency: Lapiz, Chicago, USA
Executive Creative Director: Laurence Klinger
Assoc Creative Directors: Jose Funegra, Maria Bernal
Art Directors: Maria Bernal, Jorge Pomareda
Copywriters: Jose Funegra, Carlos Bretel
Photographer: Buenavista Fotografía
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