I just love it when certain topics that you normally wouldn’t find edgy or even entertaining come out and bite you. This ad for electro-recycling which I would not associate with a kick ass advertising campaign is one of those! What a clever idea executed brilliantly!
Advertising Agency: BETC EuroRSCG, France
Creative Directors: Stéphane Xiberras
Art Director: Raphael Halin
Copywriter: Benjamin Sanial
3D: Baptiste Massé
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