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Cadbury’s Drumming Gorilla – SA far behind

Fri, Apr 17, 2009

Advertising, Viral Marketing

Ok, so I don’t watch all the much TV, but as far as I know this ad was launched on South African screens a very short time ago. It as advertised a glass and a half full production and sees a Gorilla paying drums to Phil Collins‘ “In the Air tonight”.

The advert is brilliantly executed, but tickled my fancy as it has absolutely nothing to do with Cadbury’s or chocolate for that matter. This sent me looking on the interwebs to find out more. Here is a bit more info on the drumming gorilla campaign from Wikipedia:

Gorilla is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The 90-second television and cinema advertisement, which formed the center piece of the £6.2 million campaign, was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself, which comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence, was handled by advertising agency Fallon London, with the online segment contracted out to Hyper.

Now that you know a bit more we can have look at the video and why I writing about it. As you’ll see, the video is very well done and has a great vibe to it. Great song choice!
But why does this interest me? Well, the mere fat that Cadbury’s and their Drumming Gorilla made me actually Google it. The fact that the next time I see a Cadbury chocolate or logo or other piece of marketing 2 things will happen:

  1. A huge Gorilla face will pop into my head.
  2. I will hear Phill Collins

And then of course there is the other side of the coin, the next time I see a Gorilla or hear Phil Collins, I will want some chocolate! In this lies the genius for me. Phil Collins must get some serious air time on most radio stations and this most definitely will boost chocolate sales. Then you have films like King Kong and Gorilla’s in the mist, not even mentioning the Animal Planet shows that will also make us crave for the nearest piece of Cadbury.

Please see the advert below:

And now, last but not least I am sorely disappointed that as a South African, good advertising like this only reach us 2 years on.
That leaves us with something to think about doesn’t it…

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9 Responses to “Cadbury’s Drumming Gorilla – SA far behind”

  1. Marc Says:

    Cool – I’ve been tracking this campaign and following the blogs that have more info on it so I’m going to post a link from our thread through to you blog.

    Much appreciated.

  2. Me Says:

    This add was shown in the UK two years ago.

  3. Toni Grey Says:

    I THINK THIS AD IS ONE OF THE BEST I HAVE EVER SEEN. CONGRATULATIONS!
    IT MAKES ME DESIRE A CADBURY’S CHOCOLATE RIGHT AWAY AFTER WATCHING THE BLISSFUL EXPRESSION, PORTRAYED IN EVERY WAY BY THE GORILLA.

    NOT SURE IF THIS IS THE CORRECT SITE TO SEND THIS MESSAGE TO BUT YOU CAN ALWAYS FORWARD IT IF YOU NEED TO.

  4. Helen Farthing Says:

    Everytime I hear or see the Gorilla advert it makes me smile and giggle, he is so adorable and off course the song takes me back to my twentys, I think it is the best advert ever! The other surprise is that you do associate the Gorilla or Phil Collins song with chocolate and not just any chocolate. Absolutly brilliant! Well done to the Viral Marketing team, I hope to see alot more of our Gorilla!

  5. Dinis Says:

    This ad is ridiculous. Very few people who see it remember or take note of the fact that Cadbury’s chocolate is being advertised. (I know this because i’ve asked around).

    I cant believe these posts think this is a good ad. Thats why we have such bad ads in SA, because rubbish ads get blogs like this written about them.

    It may be “cute to watch” but I could just as easily go and buy sand-paper from the nearest convenience store after watching it, as opposed to a cadbury’s chocolate..

    SIGH

  6. admin Says:

    @Dinis

    I like this ad because it is random and creates some sort of emotion in me, an emotion that made me remember it.

    Now, you hate it. But still you actually searched for or went looking for posts about this ad… So ya, they also succeeded in creating some emotion with you…get where I’m going with this?

  7. Magnolia Medina Says:

    I am doing a research on viral marketing for my master. The purpose of this study is to analyze the Cadbury’s Gorilla ad and other two viral videos. if you want to participate, please click this link:

    http://www.surveymonkey.com/s.aspx?sm=kir1HOU0ur4YjWIbqTy1QQ_3d_3d

    Thank you

  8. daemos123 Says:

    This ad blows, a waste of time and money.


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