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Arena Swimwear Advertising by Y&R Milan

Mon, Dec 7, 2009

Advertising

Arena Swimwear Powerskin

Click to enlarge…

Y&R Milan recently did some pretty cool adverts for Arena Swimwear. The idea is mostly the speed that the suits enables swimmers to achieve which they do by comparing the Arena Swimsuit to a outboard motor and the other sees a swimmer chasing a shark in the water. Not a super creative idea, but well executed!

Arena Swimwear Predator

Click to enlarge…

Advertising Agency: Y&R Milan, Italy
Creative Director: Vicky Gitto
Art Director: Davide Breghelli
Copywriter: Mattia Peghin
Post-Production: Pixelway G&G Milan

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